- Inspiration
- Editorials
- Key Fall Items Part 2
In a new take on portraying fall 2020 Jotex sent out twelve iconic products to six talented photographers around the world with the brief to do whatever they wanted - Be the directors of the campaign.
No.1 - Molton Sofa
portrayed by Rami Hanna
No.2: Kit decoration
portrayed by Rami Hanna
No.3: Lidingö chair
portrayed by Rickard Aronsson
It's so interesting to see what times like these bring from a creative point of view. Finding new ways to work. It's liberated to let go of control and just let people be free and creative - and not try to shape them.
That´s the biggest advantage for our brand.
No.4: Cordie pillowcase
portrayed by Frida Vega
No.5: Pontedera dining table
portrayed by Frida Vega